.What we do on eBay is called On Page SEO, which is good keyword phrasing in title, using those keywords and relevant keywords in adding own item specifics and using throughout the description. The Off Line SEO is what we do not need to do, which is backlinking and creating the "spoke wheel" to generate more traffic. When we submit a listing to eBay, they actually do that backlinking and syndication as well as indexing that listimng. It is wise to turn off/on your stores RSS feeds once a week for 24 hours to refresh your latest 100 listings. You should also index your store url in google indexing every 14-21 days. Even though turning RSS feeds on and off and indexing your store url is Off Line SEO, it helps to refresh your store being eBay indexing to google alot of sellers and your may not get indexed in reality for over 3 weeks.